A marketing site that actually brings in leads, and the internal tooling the team uses to track projects and evaluations day to day.
- +40% inbound inquiries
- -25% manual processing
The public site
A static Astro site on Vercel with a clear services-and-portfolio structure, fast image handling, and an inbound contact flow. Every page is plain HTML and CSS - the only JavaScript is a one-line form helper and analytics, and menus, dropdowns and FAQs run on native HTML (<details>, popover). Rebuilding the information architecture and load performance lifted inbound inquiries by around 40%. Optimizing for SEO, with per-city pages and a bilingual English/Chinese journal, pushed the site towards the top of search results for key phrases.
Operations
I also owned the firm's social presence and content cadence, growing following and post engagement, through organic and advertising reach - the same funnel the new site was built to capture.